The Ethics in Business Award is a civil society-led initiative implemented in partnership between The Arab Renaissance for Democracy and Development (ARDD) and Jordanian Businessmen Association (JBA). It aims to recognize the efforts of small, medium, and large companies in Jordan to achieve excellence concerning principles of sustainable entrepreneurship and corporate social responsibility.
The Business Ethics Award, launched in 2023, aims to provide a platform to highlight the role of the private sector in advancing decent work, local opportunities, labor rights, and inclusive and sustainable economic growth. These business leaders are also signatories to the voluntary Goodwill declaration “Towards a Common Goal”.
The 2023 edition of the Ethics Award honored each of the leading institutions participating in the initiative, and the 2024 edition´s theme was “Strengthening the local market: Towards a more competitive, Shock-resilient and Sustainable Jordanian Economy,” also honored renowned contributors to these efforts.
The 2025 Award, held as part of the “Future Forward: Unlocking Sustainable Local Opportunities” project advocacy efforts, in collaboration with the Jordan NGOS Forum (JONAF) and JBA, emphasizes the importance of positioning the private sector as a champion for livelihoods and sustainable development in Jordan. Integrating the award under the Future Forward project amplifies the project’s efforts to foster a more inclusive approach to advocacy, ensuring that local voices and experiences shape the discourse on livelihoods
Each year, a theme is selected based on the Jordanian national priorities. The theme for the 2025 award is “Future Forward: Celebrating Champions of Localized and Sustainable Growth.”
As Peter H. Denton reminds us, “A sustainable local economy is one that enables the local community to be sustainable in all of its aspects in the long run. If the local economy is not sustainable, its future has been traded away — literally — to people at a distance, for the proverbial bowl of stew.” In Jordan, this means strengthening local opportunities that empower both host communities and refugees to build resilience and shared prosperity.
The Future Forward Business Ethics Award 2025 celebrates businesses that champion sustainability and localization — proving that inclusive hiring, ethical supply chains, and decent work are pathways to a stronger Jordanian economy and a more sustainable future for all.
